ISSN 2786-7390 (Print) ISSN 2786-7404 (Online) Scientific Herald of NULES of Ukraine. Series: Economy, agrarian management, business → Scientific journal «Bioeconomy and agrarian business» → Scientific journal "Economics and business management". Subject: the information of the results of scientific studies on economics, agrarian management, business. Year established: 2010. Founder: National University of Life and Environmental Sciences of Ukraine. Published: 4 times a year. Media identifier R30-02025. The National Council of Television and Radio Broadcasting of Ukraine Decision No. 1391 of 16 November 2023, protocol No. 27. Registration in the Ministry of Education and Science of Ukraine: Order No 1166 of 23.12.2022, Category "B". Speciality: Economic sciences. Languages of the publication: Ukrainian, English. Address: Heroyiv Oborony st., 15, Kyiv, 03041, Ukraine. Phone: 044 527 87 20. Indexed in the following international scientometric databases: Ulrichsweb DOAJ Google Scholar RePEc MIAR BASE ResearchBib EBSCO WorldCat
National University of Life and Environmental Sciences of Ukraine
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Analysis of global chickpeas trade: prospects for ukrainian agribusiness in the context of production and export of niche crops
The article examines trends in global production and trade of chickpeas, analyzes the dynamics of Ukraine's export-import operations in this segment, and outlines the prospects for increasing the export of culture by domestic agribusiness. It is noted that over the past decade, the world market of chickpeas has been characterized by a tendency to increase its capacity due to the growth in demand for the crop, caused by the spread of various types of vegetarianism, concepts of healthy nutrition, the development of the chickpea protein market, etc. The dynamics and structure of global chickpea production by country as of 2022 were analyzed. It was found that the top five importers of chickpeas are Pakistan, Bangladesh, the United Arab Emirates, Turkey and India. Ukraine ranks 24th in the world ranking of chickpea exporters. It was noted that among all leguminous crops, chickpea production was the most affected by the war in Ukraine, as it is grown mainly in Odesa, Kharkiv and Kirovohrad regions. In 2022, the volume of crop supply to foreign markets was almost 5 times smaller compared to the previous period. It was revealed that the main buyers of Ukrainian chickpeas are Turkey, Saudi Arabia and Israel, in 2022 more than half (52.4%) of all exports were sold to these countries. It was established that the countries of the European Union import an average of 150,000 tons of chickpeas annually, mainly from Mexico, Turkey, Canada, Argentina and the USA. Attention is focused on the forecast of the global chickpea market capacity. It is noted that the dynamics of growth in the capacity of the world and European market of chickpeas, in particular, creates prospects for foreign trade in crops for Ukrainian agricultural producers, which is important from the standpoint of niche diversification of agribusiness.
Copyright (c) 2024 Economics and business management
Foreign experience of business socialization
The article examines the theoretical aspects of business socialization, examines the main factors influencing business socialization, and pays attention to the current state of business socialization in the international context. In today's world, where globalization and technological changes are constantly transforming the business landscape, understanding socialization processes in the context of entrepreneurship is critical for strategic management and sustainable development of enterprises. Enterprises are required not only to achieve financial goals, but also to take into account the social, environmental and ethical aspects of their activities. It has been investigated that in modern scientific literature, the concept of "socialization" appears in different contexts, depending on the specifics of the researcher and the field of knowledge. In the economic context, socialization is associated with the formation of concepts focused, first, on society and, individually, on a person. The results of the study indicate that the theoretical aspects of business socialization determine the modern approach to business management. It indicates a gradual abandonment of traditional business models in favor of taking into account social, environmental and ethical factors. It should be noted that the socialization of business is not limited to achieving profitability, but is also focused on solving social problems and taking into account the interests of society. This approach not only contributes to the creation of sustainable and successful companies, but also affects the formation of a society that supports ethical and social values. In the context of business development, it is important to understand that the implementation of social responsibility must be implemented through various forms of socialization, which are based on the values and moral principles of society and, thus, contribute to the maintenance of social stability, as well as contribute to the solution of current problems and the implementation of innovative solutions in the business environment. The conducted research showed that socially active enterprises are influenced not only by globalization processes or consumer purchasing decisions, but also by unforeseen circumstances. After the start of the full-scale invasion of the Russian army, Ukrainian enterprises are actively involved in helping the local population, thereby contributing to the victory of Ukraine and showing their social responsibility. Awareness of one's own social mission acquires great importance for business, as its influence in society has grown significantly over the past decades compared to other structures.
Minimization of the risks of agricultural crops yield decrease through optimization of fertilizer application
The article primarily reveals the importance of crop yield in the context of two main factors: population growth and the increasing threats to food security correspondingly. It also reveals a range of other factors that necessitate increasing crop yields in modern farming conditions. As part of the analysis of recent research and publications on the topic, the approaches of scientists and practitioners regarding the increase in crop yields and the minimization of their decline were examined. Within the main part of the study it was briefly analyzed and outlined the trends in the use of fertilizers in Ukraine and worldwide. The dynamics of the use of mineral fertilizers in the Ukrainian agricultural sector during 2017-2022 was presented. It is emphasized that the qualitative, efficient, and optimal application of fertilizers in crop cultivation is particularly relevant both globally under modern farming conditions and specifically for Ukrainian agribusiness under current risks. Without exaggeration, in the management systems of agricultural enterprises that are engaged in crop cultivation, the issues of yield and fertilizer application are key under modern farming conditions. Economic and mathematical modeling were presented regarding the optimization of fertilizer use to increase the yield of grain crops, using the production activities of PrJSC "Zernoproduct MHP" as an example. The modeling was focused on three crops: wheat, corn for grain, and barley. A system of variables and constraints was introduced for the model's construction. As a result of the modeling, an economic and mathematical model for optimizing fertilizer application in the cultivation of grain crops at PrJSC "Zernoproduct MHP" was obtained; based on the results of which, an optimal fertilizer distribution plan for the specified enterprise was developed, and the modeled growth rate of the yield of main agricultural crops at PrJSC "Zernoproduct MHP" was achieved.
Directions for ensuring efficient production of plant products in agricultural enterprises
The subject of the study covers the practical principles of crop production. The purpose of the study is to substantiate promising directions for ensuring the production of plant products in agricultural enterprises based on the analysis of indicators of their economic activity. Research methods: abstract-logical; monographic; statistical and economic, systematic approach, etc. Within the framework of the study, an analysis of the volume of production of agricultural products in Ukraine, acreage of agricultural crops in enterprises, data on the export of agro-food products of plant origin was carried out. The distribution of enterprises by the area of agricultural land that was owned and used in 2022, the area and yield of agricultural crops on irrigated land in enterprises, the use of fertilizers and pesticides in agricultural enterprises was analyzed. Attention was paid to the financial and economic indicators of agricultural enterprises of Ukraine during 2020-2022. It is substantiated that in order to ensure incomes and effective activity of agricultural enterprises, to balance the trade balance of the state, it is necessary to further improve the logistics schemes for the export of manufactured and processed agro-food products. This will contribute to the increase of added value, the number of jobs and labor income of the rural population in territorial communities, the saturation of the domestic agricultural market, etc. Currently, strategic agricultural crops, on which the modern development of the agrarian economy depends, are winter wheat, corn, sunflower, soybean and winter rapeseed. However, in order to diversify agribusiness, as a way of reducing risks in the field of sales of plant products to enterprises, it is necessary to expand specialization and set aside part of the land for the cultivation of niche crops and perennial plantations. In order to ensure the efficient production of plant products in enterprises, it is necessary to carry out its intensification thanks to the use of optimal doses of fertilizers and plant protection agents, irrigation of fields in arid regions of the country. Directions of application of research results: in the formation of agrarian and regional policy, the formation of program documents for the development of the agrarian sector of the economy and rural areas in communities, the formation of strategies, investment and business strategies, investment and business plans for the development of agricultural enterprises.
intensification of agricultural production
Methods of deposit portfolio formation as an instrument of the bank’s resource policy
The article examines the role of the deposit portfolio in providing the resource base of a commercial bank. The theoretical aspects of forming the deposit portfolio, its components, and influencing factors are considered. To determine the financial stability and the bank’s ability to provide loans and invest funds in various types of assets, an analysis of the relationships between the bank’s resource policy and its deposit portfolio has been conducted. Methods and strategies influencing the formation of the deposit portfolio and its role as an important instrument of resource policy are investigated. The main factors of deposit portfolio management are analyzed, including deposit mobilization strategies, asset allocation, risk profile, and diversification. The instruments used for deposit portfolio management are described in detail, including the liquidity model, risk assessment model, deposit demand forecasting model, competitive environment analysis, and others. Ways to maximize profits from deposits are explored, including the use of optimal interest rates, development of new products and services to attract clients. To form the basis of the research, the dynamics of the efficiency indicators of the deposit policy of PJSC CB «PrivatBank» for the years 2019-2023 were analyzed. The practical aspects of deposit portfolio management are examined, and recommendations for its optimization are provided. Specifically, issues such as creating effective mechanisms for attracting new clients, developing deposit portfolio products, considering client interests, and ensuring a high level of service are investigated. Factors such as risk, liquidity, profitability, and stability are analyzed to determine the optimal allocation of deposit resources. Successful deposit portfolio management requires continuous monitoring of market conditions and analysis of changes in demand and supply in the banking market. Concrete recommendations for managing commercial banks’ deposit portfolios, based on research findings, are proposed. The obtained results can be utilized to enhance the financial stability of the bank. Banks can employ recommendations for diversifying the deposit portfolio and managing risks to ensure stable development and prevent financial issues.
Conceptual and methodological foundations of the research of the problems of de velopment of the market of financial services
The problem of theory and methodology of financial services market research was and remains quite relevant. The scientists of the world have not finally decided on which scientific theory (theories) to base research on the development of the modern market. Therefore, the question remains open, which concept and methodology should be used for the analysis and forecast of its situation in order to obtain results that would most accurately reflect and explain the current situation and would provide a forecast of the development of this market for different perspectives, would provide tools for management business in the conditions of the conjuncture, which is expected. This article analyzes various economic theories and concepts that were dominant in the study of the problems of the development of the financial services market during the last centuries. As a conclusion, a mix of neoclassical, neo-Keynesian, new institutional theory and the theory of asymmetric information turned out to be the most appropriate for modern research. Such a comprehensive approach allows you to consider the market of financial services as a multifaceted and diverse phenomenon and to use a wide range of approaches, methods, tools, combining them within the limits of modern methodology. The main approaches used in the study were complex and systematic, which allow, after calculating the capacity of individual market segments, to arrive at indicators of the total capacity of the financial services market. In the process of research, the essence of the financial services market was determined, it was segmented according to various characteristics for deeper research, the place of each segment in the financial market system was invented, appropriate methods of analysis and forecasting of the development of segments of this market were outlined, approaches and methods of regulating market processes on them were determined. In the conditions of a full-scale war in Ukraine, it is extremely important to correctly determine the capacity of the financial services market in all its segments, to understand how important this source can be for the recovery and development of the national economy, to competently develop and regulate this market.
Financial policy of enterprises under martial law
The article presents a study on the formation of financial policy tools for enterprises during martial law. It generalises theoretical and methodological approaches to the essence of enterprises' financial policy and establishes that this topic remains scientifically underdeveloped amidst the current economic stagnation caused by Russia's full-scale war against Ukraine. The relevance of formulating statements on the essence and individual components of financial policy in terms of addressing the extraordinary challenges facing our country's economy is emphasized. Directions for the development of long-term and current financial policies of enterprises during the reformatting of the country's financial system under martial law are formulated to adequately respond to existing challenges and ensure stabilisation. The study utilised several methods: a systematic approach to researching financial policy tools of enterprises; economic-statistical analysis and generalisation (for collecting and processing information on key financial and economic indicators at both macro and micro levels); the graphical method; and theoretical generalisation (for substantiating the research results and forming conclusions and proposals). It is substantiated that determining tools and directions for the long-term financial policy of domestic enterprises is aligned with the formation of imbalances in the financial system and the comprehensive action of systemic risk, including the irreversibility of financial losses and the negative impact of external factors on enterprise operations. Therefore, the current financial policy aims to timely identify threats and unfavourable changes in the external environment, including assessing trends in the current state of the enterprise for the targeted formation, organisation, and use of finances in the short term. The article proposes defining the financial policy of enterprises during martial law as a system of measures aimed at mobilising financial resources (under exceptional conditions of scarcity), their targeted distribution, and use to ensure economic stabilisation, financial stability of enterprises, and the formation of tools for post-war business recovery in Ukraine. It is argued that extrapolating principles of a peacetime market economy to form a financial management system during martial law is impossible; thus, the current conditions for enterprise operations in Ukraine require situational, scenarioal, and adaptive approaches to financial management, ensuring the effectiveness of financial policy under the destructive impact of the full-scale war. It is concluded that for managing finances at the micro-level during martial law, a conservative policy is advisable.
Сlassification of marketing expenses in the accounting of agricultural enterprises
Market relations in the agricultural sector require enterprises to have a profound understanding and efficient management of expenses. The relevance of the topic is determined by the need for making prompt financially justified decisions in the field of marketing based on accounting data about the composition, structure, and dynamics of expenses of agricultural enterprises. The purpose of the study is to improve the classification of marketing activity costs of agricultural enterprises, aimed at enhancing the efficiency of enterprise resource utilization, optimizing marketing activity expenses, and ensuring the sustainable development of agricultural enterprises. To achieve the stated goal, the following methods were used in the research: analysis, analogy, and generalization – to study scientific works on the topic of the article; observation and detailed description helped to gather and summarize factual material. Assessing the level of marketing expenses will allow for the budgeting of marketing measures, including expenses for advertising, product promotion, market research, and other marketing activities. Accounting for marketing activity expenses will help the enterprise determine how significant its marketing investments are and whether they meet the set objectives. The structure of marketing expenses indicates the distribution of funds among various marketing channels and tools. This allows determining which marketing means are more efficient and result-oriented. The research summarizes the views of scientists on the essence and structure of marketing activity expenses of agricultural enterprises, analyzes the possibilities of using the mentioned classifications for the accounting representation of marketing expenses. Based on this, an updated classification of marketing expenses was proposed, which emphasizes digital marketing as a separate group, considering the technological direction of business processes development. This segment includes expenses for paid search results in search engines, product promotion on specialized agricultural electronic resources, social media marketing, and collaboration with influencers. The implementation of the mentioned classification will allow to optimize marketing expenses, expenses, strengthen competitive positions and productivity of the agrarian business. It can also be used for further research on marketing activity accounting and management in agricultural enterprises.
Copyright (c) 2023 Economics and business management
Formation of demand and supply in agricultural markets of Ukraine in conditions of extraordinary challenges
Modern global instability caused by economic, social and natural factors, which requires a deep understanding and analysis of the impact of such conditions on the formation of demand and supply in the agricultural sector. The relevance of the study is determined by the acute nature of the extraordinary challenges faced by the agricultural sector of Ukraine. In connection with the instability of the economic and political situation, agricultural markets become the object of increased influence of external factors, such as military conflicts, economic sanctions and changes in climatic conditions. Taking into account the dynamism of the market and the search for optimal answers to challenges makes this topic important for the scientific community and practical participants of the agricultural sector. The purpose of the research is to conduct a detailed scientific and practical substantiation of the peculiarities of the formation of demand and supply in the agricultural markets of Ukraine in conditions of extraordinary challenges. The research used general scientific (generalization, comparison, induction and deduction) and empirical-theoretical methods (analysis, synthesis). The use of system- structural and statistical analysis made it possible to analyze the Ukrainian agricultural market and allowed to determine changes in consumer demand for the main groups of products, taking into account economic, social and geopolitical factors. It was found out that the subject of purchase and sale on the agrarian market is agricultural products, the characteristics and peculiarities of production of which determine the uniqueness of the agrarian market in comparison with other types of markets. It has been established that the population's food needs are fully met, and as a result, the country has the opportunity to export products. On the basis of the obtained results, it was established that as a result of a significant increase in food prices, a possible reduction in the assortment of these products and a loss of stable income among the population, it was found that they will lead to a shift in the balance of consumption in favor of bakery products and semi-finished products, which is caused by a decrease in the consumption of livestock products, fish and seasonal products. The results of the study can be used to develop an effective policy of state regulation aimed at increasing the competitiveness of agricultural markets, and can also be used for the further development of risk management programs and strategies in the agricultural sector.
new conditions for the functioning of the economy
Mortgage real estate market: lending to households by commercial banks of Ukraine during the state of martial
The goal of the formation of a modern mortgage system in Ukraine is to create an effective market mechanism based on attracting long-term financial resources to the financial and credit sphere and ensuring the functioning of the long-term mortgage market using modern market infrastructure and financial instruments. Under such conditions, it will contribute to solving the following tasks: attracting domestic and foreign investors to the long-term financial resources of the Ukrainian economy; increasing the solvency of the population and solving housing problems; activation of the real estate market; development of the stock market and the market of financial services, including the banking and non-banking sectors, to stimulate the development of the national economy, especially the construction economy and related sectors of the economy and agriculture. Mortgage loans are provided on a long-term basis. A mortgage loan is possible only if the land and real estate are privately owned. This allows landowners to finance the additional purchase of plots of land, and entrepreneurs to increase production. So, a mortgage loan is a method of obtaining a loan (the so-called mortgage loan) by using immovable property (mainly land and real estate) as collateral, which has its own characteristics. First, with a pledge (mortgage), land and real estate remain in the possession and use of its owner. Secondly, a special civil legal system has been created, which is regulated by law. Thirdly, unfulfilled obligations are repaid at the expense of the subject of the mortgage. It is also worth noting that the essence of a mortgage is most fully reflected in its principles: payment, differentiated nature of loans, timeliness of repayment, etc. They ensure the harmonious functioning of the mortgage mechanism and represent the rules of conduct of all market participants in their activities. Demand, supply, market prices and competition are key factors that determine the situation on the mortgage market in Ukraine and the world. In developed countries, demand in the housing market is balanced by large volumes of construction, and although the costs of developers are increasing, prices are almost unchanged due to fierce competition. The volume of lending to households in Ukraine according to the target direction for the period of 2018-2022 shows an upward trend. The total volume of loans granted to households increased from UAH 201,102 million. in 2018 to UAH 221,105 million. in 2022, which is 10% growth. Consumer loans occupy the largest share in the total volume of lending to households. In 2018, their share was 75.4%, in 2022 - 85.3%. In 2022, the volume of consumer loans decreased by 13% compared to the previous year. The volume of loans for the purchase, construction and reconstruction of real estate in 2018-2022 shows an unstable trend. In 2020, the volume of such loans decreased compared to the previous year, in 2021 - increased by 25.5%, and in 2022 ‒ decreased by 11.9%. The volume of other loans in 2018-2022 shows an upward trend. In 2022, the volume of such loans increased by 121.4% compared to 2018. Mortgage loans make up a small share of the total volume of loans. In 2022, the share of mortgage loans in the total amount of loans was 10.6%. Therefore, in the structure of crediting, there is a tendency to increase the volume of consumer lending and decrease the volume of mortgage lending. This is due to the fact that during the martial law, banks began to provide less credit to the population due to the high probability of default. Mortgage lending mechanisms implemented by banking institutions are currently represented by lending programs for citizens who invest funds in real estate on the terms of equity participation or purchase ready-made housing on the primary or secondary markets. The state program "eOsel" at the rate of 3% per annum can be used by military personnel under contract ‒ defenders of Ukraine, security forces and their family members, medical workers, pedagogical workers, scientific and scientific-pedagogical workers. War veterans, participants in hostilities, IDPs and citizens who do not have their own housing larger than the standard area can get a loan for the purchase of housing at the rate of 7% per annum. According to the results of the study, it can be stated that many factors, including the unstable economic situation in the country, the low standard of living of the population in most of Ukraine, the process of immigration for the purpose of earning, the high cost of housing and the increase in demands on banks do not contribute to the popularization of mortgage loans in Ukraine among the population. A prerequisite for the further development of mortgages as a form of attracting financial resources is the activation of mortgage lending, which will solve many of the country's socio-economic problems. First, ensuring the prospective development of housing construction. Secondly, solving the problems of lending to agro-industrial complex enterprises. Thirdly, promoting the general economic reform of the country.
Innovativeness as a prerequisite for the post-war development of the agricultural sector in Ukraine
The article discusses innovation as crucial for Ukraine's agricultural sector's post-war development, emphasizing its importance due to economic risks from the Russian-Ukrainian conflict. It presents the innovation process as key to boosting the sector's competitiveness, exploring investment and innovation theoretical aspects. The paper notes the scarcity of research on post-war agricultural innovation, especially its role in sector recovery and modernization. Utilizing various economic research methods, it analyzes statistical data on agriculture and agri-food exports, drawing on open sources and official websites for information. The study examines employment dynamics, labor productivity, and other macroeconomic agricultural indicators, addressing the significant impact of the 2022 war on the sector. It highlights Ukraine's position in the global innovation index, identifying strengths and weaknesses in innovation. The importance of digitalization and the green economy in agriculture is underscored, concluding with the critical role of innovation for the sector's future. Future research directions are suggested, focusing on improving innovation support through infrastructure development, scientific personnel training, favorable business conditions, and investment attraction. The article advocates for developing an effective post-war innovation strategy for Ukraine's agricultural sector, incorporating green economy and digitalization, marking it as a scientific priority. Thus, developing an effective strategy for post-war innovative development of Ukraine's agricultural sector, reflecting current scientific research, including the implementation of the green economy, digitalization of the country's agricultural sector, etc., is a priority on the agenda for scientists.
Іnformation systems for modeling land prices under the urbanization process
The dynamic shifts associated with urban growth or decline significantly influence both municipal and national economic policies. Urban expansion often necessitates substantial land resources allocation, whereas in regions with limited land availability or geographical restrictions, a innovative approach to urban planning is mandated. Key land value factors have been determined and classified. Each direct and indirect land prices key economic impact factor had been summarized and used to build information system model. Among these factors financial and economic data combined with geo-spatial information are considered the main input data sources for the digital information systems solution. An eight steps algorithm was constructed to enable information system output for economical assessment of land plot objects. The presented equations for economical assessment of a single land plot object can be used to calculate important parameters for the information system. Going one step further, a pyramid-shaped diagram denotes four stages of general economical valuation for prospective land object in context of investment opportunities. The price of each individual land slot can be efficiently calculated using an information system that relies upon pre-processed data, price impact factors and general land slot information. The findings underscore the necessity for adopting a more comprehensive approach towards the modeling of land prices in urbanized territories. This approach should adequately reflect the current delineation of urban and suburban boundaries, incorporate data pertinent to urban zones, and consider the spatial distribution of most significant industrial sites and business districts within larger urban zone (metropolitan region).
Іnventory of assets and liabilities: the tool for restoring accounting in agricultural enterprises under conditions of martial law
The article examines the organisation and methodology of conducting an inventory of assets and liabilities at enterprises affected by military operations or under occupation. The author examines the peculiarities of the process of restoring the activities of agro-industrial enterprises located in the areas of hostilities and occupied territories, which is associated with the problems of reflecting the losses caused by military aggression in accounting and reporting. It is established that in order to determine them, it is necessary to apply a set of accounting measures, one of the most important of which is an inventory. When conducting an inventory, it is ensured that the facts of destruction, destruction, damage and theft of assets are established. In the management system, the inventory helps to establish the actual financial position of the company and plan further investments, and in accounting, it is the basis for recording the damage caused by military operations. The study found that conducting an inventory after the de-occupation of the territories has certain peculiarities: a significant part of agricultural land is mined, and the enterprises themselves may have been damaged by shelling, so before the inventory begins, it is necessary to create conditions for safe and unhindered access to the enterprise's assets by contacting the relevant military/military-civilian administration and to inspect the territory for explosive devices. It has been established that during the hostilities, some enterprises did not work and employees migrated to safe regions or abroad, so it may not be possible to appoint an inventory commission and identify a materially responsible person, in which case the company may appoint responsible persons and start the inventory without a materially responsible person. After the inventory is completed, conclude a full liability agreement with another employee and transfer the assets to him or her for storage. Based on the analysis of regulatory legal acts, the author suggests alternative sources of obtaining information on assets in case of their complete or partial absence of accounting data due to their destruction (loss) during the occupation. It is established that the sources of such information may include data from state registers, in particular, the State Register of Real Property Rights, the Unified State Register of Vehicles, the State System of Intellectual Property Legal Protection, the Unified State Register of Animals of the Agency for Animal Identification and Registration. It is proposed to supplement the chart of accounts of assets, equity and liabilities with a separate subaccount 026 "Atypical assets identified during the inventory", where it is advisable to reflect assets identified during the inventory that are atypical for a given enterprise until the military / civil-military administration decides on their further use. We concluded that the involvement of an independent auditor during the inventory will help to increase the reliability and completeness of accounting and financial reporting data, which will be a reliable basis for recording the damage caused by military aggression.
Рrospects of the development of small business in agriculture
Small business is characterized by a flexible mechanism of adaptation to the changing conditions of the market environment in the economy, as well as non-economic influencing factors, etc. In the conditions of Ukraine, the permanent military threat of the russian federation can be attributed to the latter, which changes the conditions for the functioning of small business entities in agriculture, since the satisfaction of the population's primary needs for food and the employment of labor in rural areas depend on it. The subject of research covers the theoretical and practical principles of the development of small business entities in the agrarian sector of the economy. The purpose of research is to substantiate the directions of prospective development of small business entities in agriculture based on the analysis of indicators of their economic activity in recent years. Research methods: abstract-logical; monographic; statistical and economic, systematic approach, etc. The essence of all subjects of small entrepreneurship in agriculture is summarized and defined on the basis of the organizational, legal and social and economic principles of their development; perspective directions for the production of less capital-intensive and more labor-intensive types of agricultural products by small business entities are substantiated, taking into account their current economic condition; directions for supporting the development of small agrobusiness in rural communities and the transformation of part of rural households into farming and other types of small business entities thanks to organizational and financial and material support at the level of territorial communities have been determined. Organizational and financial and material support for the development of small agribusiness entities will ensure a decrease in unemployment, an increase in added value, labor productivity, labor income in the agrarian sector of the economy, and will contribute to the development of rural areas and communities. Practical implementation: the formation of agrarian and regional policy for the development of the economy and territorial communities, the process of developing projects of state and local programs for the development of the agrarian sector of the economy and rural areas.
Functioning of the milk market: the experience of Ukraine as a candidate for membership of the European Union
An analysis of dynamic changes in the number of cows, gross milk production, its balance and export by various products was carried out. It was established that in the absence of consistency of relations in the food chain "production-processing-sale" in Ukraine, the number of cows decreased at the highest annual rates in the world, as a result of which a shortage of raw milk appeared in recent years. At the same time, there was a reduction in the number of dairies with capacity utilization up to 60%. Under such circumstances, they were forced to increase the volume of raw milk imports from European countries. The main direction of solving these problems is the establishment of equilibrium prices in the food chain with the help of the "input-output" model of the dairy sub-complex developed by us earlier. The article substantiates that the application of such a model in the dairy sub-complex as its main module, ensuring compliance with economic, ecological and social criteria, will contribute to the theoretical solution of the problem of harmonizing relations between all participants of integrated production, since this industry should be recognized as a complex system that requires serious scientific approaches to its research. The development of other modules of the system of this complex involves the involvement of specialists in land management, land use, ecology, animal feeding, production and processing technologies, mathematics, etc., as well as business representatives as consultants on forecasting the prospects of competition in the world market of dairy products, since only coordinated comprehensive work of specialists in of ecological and economic problems is able to solve the difficult task of creating a competitive dairy sub-complex of Ukraine. Calculations made with the help of this model indicate the priority of investments in the modernization of dairies with a corresponding further increase in the level of depth of processing, which will lead to a decrease in the cost price of the final products of the factories and the identification of significant reserves for the increase in raw milk prices for primary producers.
Ensuring food security under global challenges
The article is aimed at assessing the state of food security of Ukraine. The level of food security in Ukraine is checked according to the internal system of parameters and international methodologies. Analysis of the level of food security in Ukraine by the Global Food Security Index shows that it lags far behind not only the leading countries but also from neighboring countries. The situation requires consideration of not only existing but also promising challenges and threats to the maintenance of food security. In the future, this will increase the competitiveness of agricultural enterprises in the global food market. To achieve this goal, general scientific and special research methods were used, the main of which are the following: dialectics, scientific abstraction, statistical, and graphic analysis. The study substantiates the use of a methodology for assessing food security, which involves the calculation of four components and an integral index of food security of the state. As a result of the use of the proposed methodology, an assessment of the state of food security of Ukraine is implemented. The obtained results served to compare them with similar indicators of the countries of the world and Europe. The calculations show that food security, first of all, should be considered from the standpoint of ensuring economic security, taking into account the fact that the latter reveals internal opportunities and determines strategic alternatives to socio-economic growth to ensure public welfare under conditions of market relations. The article proposes tools for strengthening food security based on compliance with the requirements of the principles of ensuring food security, including self-sufficiency, multifunctionality, social justice, independence, stability, balance and rationality. To strengthen food security, it is proposed to strengthen such components as physical accessibility and economic accessibility of food, as they guarantee the quality and safety of agriculture, and it is also worth paying attention to improving natural resources and sustainability. The challenges and problems of the domestic agro-industrial complex, which plays a significant role in the world market and ensures food security, are analyzed. Measures to ensure increased food security are proposed.
Еconomic principles of increasing the efficiency of milk production
The article analyzes the current state and trends in the development of dairy farming in Ukraine under the conditions of a full-scale invasion of the russian federation. A comparison with the previous period was made. The main indicators of its development and economic efficiency of production are analyzed. According to the research results, it was found that one of the important problems in the milk market is its low quality in households that produce 65.8% of all milk. It is noted that the cooperation of households, the organization of family farms and processors of dairy raw materials, taking into account the experience of the developed countries of the world, will solve the problem of the production of high-quality dairy raw materials and will provide an opportunity to earn profits. The current problems faced by milk producers are revealed ‒ an increase in the cost of production, a decrease in the demand for dairy products, the loss of this product in the war zone and in the occupied territories, problems with calculations on the part of trade networks, the lack of an effective instrument for crediting milk processing enterprises during the war. Based on the analysis, the main factors that have the greatest impact on the current state of the dairy industry are singled out. It is noted that dairy farming is a direction that is problematic to develop without state subsidies, so support for milk producers is absolutely necessary. It was emphasized that the economic efficiency of milk production primarily depends on improving its quality. Practical recommendations are provided for increasing the efficiency of milk production by improving its quality, in particular in households and their transformation into family farms or cooperatives. It was concluded that the introduction of an effective mechanism for the implementation of the proposed measures, subject to state support of the dairy industry and increased funding, will become the driving force of its accelerated development. The practical significance of the obtained results lies in the fact that the author's recommendations can be used by agricultural enterprises or private households of the population in average activities.
Current trends of the tourist development of m. Kiev
It is well known that the city of Kyiv is the capital and heart of Ukraine and at the same time serves as a business card for tourists from different countries of the world and shapes the image of the country as a whole. The purpose of the publication is to analyze the current state of tourism development in the city of Kyiv and determine the prerequisites for its development in the post-war period. This study is especially relevant during the period of the full-scale invasion of russia and active hostilities, massive missile attacks and kamikaze drone attacks, which practically stopped the activity of the tourism sector of Ukraine and the city of Kyiv, in particular. To achieve the goal, general scientific methods were used: statistical - with the help of which all the necessary initial information for this study was formed; analysis and synthesis - for the assessment of tourist flows. Using the method of scientific generalization, the relevance of the topic in the conditions of martial law was revealed and the priority directions of the development of the tourist potential of the city of Kyiv were highlighted, taking into account the security situation in the first place. The main vectors of changes that have taken place in the tourism sector in recent years have been studied. It was emphasized that the war in Ukraine significantly changed the sphere of domestic tourism, and it was emphasized that after the war, new tourist destinations and types of tourism will appear in the country. The State Tourism Development Agency of Ukraine noted that travel in Ukraine continues today. Even under existing restrictions (for example, visiting forests and border zones), citizens continue to get to know the highlights and curiosities of Ukraine. And this is understandable, because the human body needs rest, as constant stress is exhausting, and Ukrainians have been living under stress for almost 16 months. The number of subjects of tourist activity, providing tourist services and developing and distributing tourist vouchers, engaged in serving tourists of the city of Kyiv, was analyzed. The rating of tour operators in Kyiv was studied. The level of satisfaction of tourists from visiting the city of Kyiv was determined and substantiated. The main results of the research, which represent scientific novelty, were the identification of interesting directions of tourist routes in Kyiv, among which: gastronomic tours and tourist routes to the destroyed cities of the Kyiv region, the names of which flew around the world: Irpenya, Buchi, Gostomelya, Borodyanka. It was emphasized that the Ukrainian capital has a great tourist potential, which includes historical culture, ancient history, objects of historical heritage, which form the basis of tourist interest. The city of Kyiv has enough resources for the development of various types of specialized tourism, namely: business, youth, cultural and educational, medical, children's, gastronomic, family, military, etc. For their development, the capital has all available infrastructure. The problems for the city of Kyiv are the security situation, improvement of road conditions, solving the problems of driving culture, improving service in places visited by tourists and others. The practical significance of the results obtained thanks to the presented clear algorithm of actions lies in the possibility of their implementation by travel firms and travel agents in their practical activities.
Regulation of the competitiveness of the industries of the agricultural sector of the economy under the conditions of application of digital marketing tools
The purpose of the article is to identify features and develop applied solutions for regulating the competitiveness of livestock industries, in particular snail farming, fish farming, organic aquaculture, based on modern approaches to digitalized marketing management in the context of economic volatility. In order to achieve the objectives of the research and the set goal in the process of developing practical proposals in the modern conditions of exogenous and endogenous challenges for the livestock industry and in the formation of demand for self-produced products of snail farming, fish farming, and organic aquaculture, the problem of regulating its competitiveness is exacerbated. Additional complexity of the task is added by the need to take into account specific industry drivers within the framework of digitalized marketing management in these sectors of livestock production. Also, as part of the research, we applied synthesis methods, quantitative and graphic methods in the identification of specific elements of digitalized marketing of livestock products, theoretical methods in the analysis, generalization, as well as explanations in the generalized analytical processes of calculating the cost of livestock products, including the assessment of production costs and financing needs due to deep analytics. The methodological basis of the study is the method of strategic analysis within the framework of digitalized marketing management in the field of animal husbandry in the areas of cost, product knowledge, pricing, establishing a corridor of target prices, as well as effective management of contract conditions. Approaches to the study of the problems of formation and implementation of digitalized marketing of animal husbandry products, based on an in-depth assessment of a wide range of influencing factors, in the context of regulation of competitiveness, are proposed. Aspects of the formation and implementation of an effective process of digitalized marketing management and its impact on the fulfillment of business goals are highlighted. The similarities and differences of the digital marketing process in general and in the livestock industry are described. An analysis of the key factors influencing the digitalized marketing of livestock products in the context of ensuring competitiveness was carried out. Based on the analysis of the considered influencing factors, the key aspects of digitalized marketing management of livestock products are highlighted, which is intended to strengthen its competitiveness. The importance of taking into account specific industry factors in planning and implementation of digitalized marketing in the livestock industry in the light of competitiveness regulation is emphasized. The process of planning and implementation of digitized marketing of livestock products, consisting of seven mutually agreed stages, is proposed. The industry-specific factors influencing the digitalized marketing of products of the livestock industry in terms of cost, product understanding, pricing and management of contract conditions are separately considered. Prospects for future research are the competitive development of the process of digitized marketing of livestock products based on digitization tools, as well as an in-depth analysis of the infrastructure of digitized marketing management in livestock to ensure competitiveness in the face of economic challenges.
Conceptual grounds of the going concern assumptions of enterprises in uncertainty conditions
The purpose of this article is to explore the conceptual grounds of the going concern principle of enterprises as a fundamental principle in the process of preparing financial statements. This issue has become particularly relevant in modern times due to the high degree of uncertainty caused by the impact of the global coronavirus pandemic and military actions of the Russian Federation on the territory of Ukraine. To achieve the stated objective, the research employed general scientific research methods, including empirical methods (observation and description) and theoretical methods (analysis and generalization). The purpose of the research is to reveal the essence and importance of the going concern principle, determine the interpretation of the concept of «going concern» depending on the context and approach of scholars, form its own vision regarding the interpretation of the essence of the going concern principle, taking into account the impact of high level of economic uncertainty, investigate the fundamental conceptual grounds of the going concern principle, such as risk management, flexibility, automation, provisioning, communication and planning. The research identifies the need to enhance the conceptual grounds of the going concern principle in modern conditions of uncertainty. The interrelation between the concepts of «principle» and «assumption» in the analysis of going concern is substantiated. The international and Ukrainian legislative and regulatory framework is analyzed to establish the importance of the role of the going concern principle in the system of accounting and financial reporting. The interrelatedness of the main features of the going concern principle from the perspective of different scholars is identified and characterized. The practical significance of the obtained results lies in defining the fundamental conceptual grounds that ensure compliance with the going concern principle for entities and in formulating directions for their improvement in conditions of uncertainty.
The purpose of the publication is to analyze the specifics of international leasing through the study of the sectoral and sectoral specifics of leasing operations. This issue is especially relevant in the conditions of the current economic crisis caused by the full-scale war on the territory of Ukraine. To achieve the goal, general scientific methods were used: statistical and calculation-mathematical ‒ with the help of which all the necessary initial information for the analysis of the specifics of leasing operations was formed; analysis ‒ to assess its effectiveness using investment project effectiveness assessment indicators. Using the method of scientific generalization, the relevance of the topic in the conditions of the economic crisis was revealed. To form the basis of the research, first of all, the dynamics of the development of leasing in different countries was analyzed. The main results of the research, representing a scientific novelty, were: the developed mechanism for concluding and implementing a leasing agreement, analyzed the features of the state regulation of the leasing market of some leading countries of the world. Each country has its own national characteristics and differences in the implementation of leasing operations. International leasing relations at the same time include important elements of credit transactions, investment, rental and commercial activities, which are closely combined and interpenetrate with each other, forming a new organizational and legal form of business. International leasing can be considered a form of export-import of capital, since the reasons for capital migration are the reasons for the export and import of the leasing transaction. The practical significance of the obtained results is that the developed mechanism for concluding and implementing a leasing agreement can be used by both private enterprises and state institutions that conclude leasing agreements. In order to ensure the development of international leasing in Ukraine, it is necessary at the state level to support the development of leasing in general, to improve the current legislation in accordance with international leasing norms, to introduce investment tax benefits for the import of high-tech equipment.
Conceptual basis of post-war transformations of agriculture of Ukraine
Stable and efficient functioning of agriculture has gained priority importance in ensuring food independence of the country. However, the Russian military invasion and temporary occupation of part of the territory of Ukraine caused significant destructive consequences in the agricultural sphere. The purpose of the article is to analyze the state of agriculture during the war and outline the structural transformation during the post-war reconstruction period. The task is outlined by determining the amount of losses in the agricultural sector from Russian aggression and choosing the vector of transformational shifts in its post-war reconstruction and further development. The empirical base includes information from the Institute of Agrarian Economics, the Ministry of Agrarian Policy and Food of Ukraine, scientific and review publications. Theoretical and applied processing of information is based on tabular methods ‒ to build series of production dynamics and outline agricultural production management systems; methods of system analysis ‒ for comparative characteristics of the functioning of the individual and corporate sectors of agriculture, identifying the causes and consequences of the problematic situation in the industry; abstraction ‒ to highlight the most essential signs, properties and connections that characterize the development of the agricultural sector; substantiation and generalization ‒ to establish the regularities of the further development of agriculture. As a result of the study, it was established that the agricultural sector of Ukraine's economy suffered significant losses from hostilities. The advantages and disadvantages of the individual and corporate sectors of agriculture are substantiated. The advantages and disadvantages of the corporate sector or wholesale agrarian business in Ukraine are presented on the example of the functioning of agricultural holdings. The advantages of the individual sector in ensuring the domestic consumer market have been proven. The ways of post-war reconstruction of agriculture based on the principles of farming in accordance with the recommendations of the UN and the common agrarian policy of the European Union are substantiated.
Development of entrepreneurship in the field of green tourism
The problem of tourism development in Ukraine is becoming a problem along with raising the standard of living of the rural population. Rural green tourism involves the development of entrepreneurial activities in this field and provides an opportunity for local residents to improve their well-being. The study of prospects for the development of green tourism is relevant today. This article analyzes and substantiates the development of tourism business in Ukraine as a priority component of the state's economic development, highlights the state and prospects of entrepreneurial activity in the countryside, gives recommendations on the prospects for the development of entrepreneurship in the field of green tourism. In the post-war period, the state should resume support for the tourism industry in the development of green tourism. Unfortunately, now we can talk about the central and western parts of Ukraine. Country estates will play their mission to the full extent for a long time to come. And this type of entrepreneurial activity will have many functions, such as recreational, medical, or perhaps there will be a need in the market to provide new services that have not yet been in demand. So, having analyzed the state and prospects for the development of the hospitality industry in Ukraine, namely green tourism, it is worth noting that this direction of activity in the countryside has many positive aspects, starting from the solution of socio-economic problems in rural areas and ending with issues of the development of the state economy.
Ensuring effective management of the credit portfolio of a commercial bank in the conditions the modern crisis
The purpose of the publication is research on ensuring effective management of the bank's credit portfolio and finding ways to expand bank lending in the leading sectors of the economy. Practical calculations were carried out on the basis of JSC CB «PrivatBank» for the years 2019-2022. It was determined that the bank's credit activity is one of the important sources of attracting funds to the country's economy and ensuring its optimal functioning. To achieve the goal, general scientific methods were used: observation, comparison, abstraction, grouping, statistical methods, observation, methods of analysis and synthesis, induction and deduction. According to the main results of the study, it was proved that: one of the directions of credit portfolio management of JSC CB «PrivatBank» is the stabilization of the portfolio by diversification of risks, which forms a dual approach to its management; financial institutions are obliged to implement new requirements for the development and implementation of non-performing asset management processes, problem asset management strategies, control and reporting on the implementation of the problem asset management strategy; the development of a problem assets management strategy in accordance with the Regulation will contribute to the improvement of the efficiency of the management of the credit portfolio of each banking institution, in particular JSC CB «PrivatBank». The practical significance of the obtained results lies in the most important factor in overcoming the consequences of the financial crisis and resuming economic growth, namely the growth of bank credit investments, which is impossible without proper organization of credit risk management.
Financing innovative activities of industrial enterprises of Ukraine
Ensuring the competitiveness of Ukrainian goods and technologies is an important problem, the solution of which is connected with the improvement of their development, production, sale and maintenance, that is, with the implementation of targeted financing of innovative activities. The purpose of the study is to determine the state and establish trends in the financing of innovative activities of industrial enterprises of Ukraine for the period 2000-2020 based on actual data provided by the State Statistics Service of Ukraine as of the date of publication of the article. Analytical method, methods of data grouping, graphic methods, methods of deduction, comparison, systematization and logical generalization were used in the research process. The article examines the dynamics of sources of financing innovative activities of Ukrainian enterprises over a certain period of time; considered internal and external sources of financing innovative processes, problems and prospects of their involvement by domestic industrial enterprises. It was established that in the period before the announcement of quarantine measures due to COVID-19 and the subsequent start of Russia's aggressive war against Ukraine, the main sources of financing innovative activities in Ukraine were: companies' own funds; funds from the state budget of the country; funds from foreign investors and funds from other funding sources (funds from domestic investors, grants, etc.). The conducted research shows that the state policy of Ukraine regarding the implementation of innovative activities is unstable and fragmented. Adopted state acts are not supported by financial and other instruments that would allow domestic enterprises to carry out and finance innovative activities at an accelerated pace. In such a situation, the leadership of our country should pay more attention to the improvement of the legislative framework and the creation of real financial instruments of forced assistance to Ukrainian enterprises in the implementation of innovative activities.
Тhe current state and main directions of development of the beekeeping industry
The article examines the current state and prospects for the development of the beekeeping industry in Ukraine. Ukraine is known as one of the most powerful beekeeping countries in the world due to its favorable geographical location and ability to produce high-quality beekeeping products for both domestic consumption and export. In the article is emphasized the special role of beekeeping in the agro-industrial complex of Ukraine. The beekeeping industry not only produces useful food products, but also forms the raw material base for the processing industry, contributes to increased productivity and is of great importance for the product market. To achieve the goal, general scientific methods of research, such as empirical, theoretical, statistical and calculation-mathematical, were used. There was conducted a review of scientific sources, articles and publications related to the field of beekeeping, honey production and the number of bee families. This analysis provided an overview of the honey market and identified key aspects for further research. Statistical data on honey production in households, enterprises and farms, as well as data on the number of bee colonies were used to assess the state and dynamics of the development of the beekeeping industry. In addition, computational and mathematical methods were used for a comprehensive analysis of the sector's problems and prospects. The general conclusion of the article is that the beekeeping industry in Ukraine is under the influence of various factors, such as the decrease in the number of bees, climate change and external threats. The lack of a scientifically based mechanism for the formation and functioning of the honey market, as well as the insufficiency of researched issues of the development of market relations between producers, processors and suppliers of beekeeping products, limited information on the economic efficiency of the production of beekeeping products - all these issues require detailed research. The prospects for the development of the beekeeping industry lie in organic beekeeping and the use of modern technologies. This article has significant scientific and practical potential, as it provides important conclusions and recommendations for the development of the beekeeping industry in Ukraine.
Development of digital banking in the structure of the bank's remote service mechanism under martial law
The article emphasizes the importance of modern digital development of the banking sector towards the digitalization of the remote banking mechanism. The author considers the impact of remote banking on the positions of banks, support for the economy and the main aspects of its functioning in Ukraine. Special attention is paid to the main cybersecurity issues in the e-banking mechanism: shortage of personnel, lack of awareness of employees, lack of an appropriate quality budget, credentials problem areas, gaps in mobile applications of banks. The study identifies key elements of remote banking during martial law, such as reducing the territorial network of banks, developing technological solutions, operational stability, depositor confidence, investing in cybersecurity and staff. The article reflects the challenges and threats to the current functioning of Ukrainian banks during martial law, and highlights the peculiarities of transformations at the current stage of the remote banking mechanism. Attention is drawn to the importance of introducing practical trainings, case studies, and cyberattack simulations in the training of staff and customers; the importance of using artificial intelligence and machine learning is also emphasized. Artificial intelligence and machine learning are important for recognizing and countering cyber threats in real time. Training of end users - awareness - is an important cybersecurity asset in the RBS mechanism, depending on their habits and behavior. The author suggests stages of training in the form of a webinar or interactive seminars for greater efficiency and the ability to answer questions from participants. The importance of all consumers of bank services of different age groups is emphasized. The author extends the use of artificial intelligence in the areas of creating predictive models, performing natural language processing for analyzing unstructured data, creating systems for full automation, providing reinforcement learning, implementing generative models for fraud detection, combating money laundering, and analyzing customer behavior. It is concluded that the use of innovative technologies will allow banks to automate the detection of abnormal and suspicious activities, ensuring a high level of security and protection of financial transactions. The author proposes to improve the current mechanism of the digital environment on the basis of cyber insurance, and indicates the practical aspects of the functioning of the insurance scheme with the participation of a bank as an insurance agent. For greater effectiveness of this type of insurance, it is proposed to focus on the risk of extortion - phishing (Internet extortion, fake payment sites), vishing (telephone fraud), withdrawal of funds from a lost/stolen card, etc.
digital banking in the market of financial services
Features of the management of critical import goods under the conditions under martial law
The paper studies the peculiarities of managing goods of critical import in the conditions of martial law. It was determined that under critical import we propose to understand the import into the country for internal consumption of those goods that are significant for the functioning and development of the national economy, the import substitution of which in a certain period of time is impossible or insufficient to ensure the strengthening of the national economy in crisis conditions. It has been established that the organization of critical imports under martial law allows the state to effectively manage the production of products that are necessary for the domestic market and support production enterprises that are dependent on imported raw materials. It has been found that the concept of critical import is currently absent at the legislative level, and customs clearance of goods of critical import takes place on the basis of a sub-legal act - Resolution of the CMU No. 153 of 24.02.2022 "On the list of goods of critical import". It was established that in accordance with legislative innovations, the list of critical import goods was actually canceled in July 2022, but the list of critical import services still remains valid. Based on the conducted research, it was established that the expected demand for consumer and investment goods remains very low in the medium term, which in turn will complicate the recovery of imports. We recommend the implementation of the following main measures to regulate foreign economic activity in the conditions of martial law: the introduction of a full embargo on the import of goods from the aggressor country; simplification of the licensing procedure of various types of economic activity; making changes to the list of goods, the export of which is subject to licensing, for the purpose of more effective control and regulation; reforming customs clearance to facilitate the process of importing goods into the country; the introduction of currency control, which regulates the terms of settlements in foreign economic activity; making changes to the list of goods recognized as critical imports, taking into account modern conditions and needs of the economy. On the basis of the conducted research, we consider it necessary to implement the following measures to restore foreign economic activity due to the conditions of martial law: implement the elimination of import duties on raw materials necessary for the production of Ukrainian goods, along with the implementation of simplification of customs control procedures for these goods; expansion of the list of critical import goods; to ensure the possibility of exporting surplus products by rail, etc.
Сoncerning the economic security of the agricultural enterprise in the conditions of wartime
The essence of the concept of «economic security of the functioning of agricultural enterprises» has been revealed and clarified. Methodical approaches to determining the basic level of economic security of the functioning of agricultural enterprises are proposed. The impact of military conflicts on the economic stability of agricultural enterprises is studied. The main challenges faced by agricultural enterprises in the conditions of military operations are determined. Strategies and measures are being developed to ensure the effective functioning of enterprises during the wartime period. Attention is paid to key aspects of economic security, such as risk management, resource reserve, and adaptation of business models under the influence of wartime conditions. A detailed analysis of strategies provides an understanding of how agricultural enterprises can effectively protect their economic security and maintain stability in times of military threats. The economic security of the functioning of agricultural enterprises is the state of the enterprise, which characterizes its ability to be effective, despite internal and external threats. The basic level of economic security of the functioning of agricultural enterprises is determined based on the assessment of such indicators as financial stability, production capacity, competitiveness, environmental safety. Military conflicts create significant threats to the economic security of agricultural enterprises. The main challenges include: disruption of production processes; reducing access to resources; increasing the level of risks. To ensure the effective functioning of agricultural enterprises during the war period, it is necessary to develop and implement a set of measures, such as: risk management; resource reservation; adaptation of business models. Risk management involves the development and implementation of measures aimed at reducing the probability and consequences of negative events. Resource reservation involves the creation of reserves of resources necessary to ensure the uninterrupted functioning of the enterprise. The adaptation of business models involves changing the organizational structure, technologies, production processes, etc., taking into account the conditions of wartime. The proposed strategies and measures ensure an increase in the economic security of agricultural enterprises and contribute to their sustainable functioning in the period of military threats.